What brand of freckle removal cream is good? Review of the most popular freckle removal products on the Internet in 2023
With the diversification of skin care needs, anti-freckle cream has become one of the hot topics on social platforms in the past 10 days. Consumers’ attention to the effectiveness and safety of whitening and spot-lightening products has increased significantly. The following is a purchasing guide for anti-freckle cream compiled based on hot search data from across the Internet, including reviews of popular brands and scientific ingredient analysis.
1. Hot search topics related to freckle removal in the past 10 days

| Ranking | Hot search topics | Search volume (10,000) | platform |
|---|---|---|---|
| 1 | How to remove chloasma most effectively | 128.5 | Douyin/Xiaohongshu |
| 2 | Does freckle removal cream really work? | 96.2 | Baidu/Weibo |
| 3 | Evaluation of the effectiveness of niacinamide in removing freckles | 78.4 | Zhihu/Bilibili |
2. Evaluation of popular freckle cream brands
| Brand | core ingredients | Positive rating | reference price | Hot search index |
|---|---|---|---|---|
| OLAY small white spot lightening bottle | Nicotinamide+Nicotinamide | 92% | ¥399/40ml | ★★★★★ |
| Doctor Shirono 377 | White 377+VC | 89% | ¥420/18g | ★★★★☆ |
| Kiehl's Blemish Serum | Transparent VC+Bose | 87% | ¥540/30ml | ★★★★ |
3. Comparison of efficacy of anti-freckle ingredients
| Ingredients | Mechanism of action | Effective cycle | Suitable for skin type |
|---|---|---|---|
| Nicotinamide | Inhibit melanin transfer | 4-8 weeks | Oily/combination skin |
| 377 (phenylethylresorcinol) | Blocks tyrosinase activity | 2-4 weeks | normal/dry skin |
| Tranexamic acid | Anti-inflammatory and melatonin | 8-12 weeks | Sensitive skin |
4. Suggestions on purchasing
1.Choose according to spot type: It is recommended to choose products containing tranexamic acid for melasma, 377 ingredients are preferred for sun spots, and laser treatment is required for freckles.
2.Pay attention to ingredient combination taboos: Niacinamide should not be used at the same time as high-concentration VC. Tolerance to acidic ingredients needs to be established.
3.View filing information: According to data from the State Food and Drug Administration, 12 new freckle removal products with special certification will be added in 2023. Look for the "National Cosmetics Special Character" logo when purchasing.
5. Real feedback from consumers
| platform | positive review | Negative review |
|---|---|---|
| little red book | "Acne marks have become noticeably lighter after 1 month of use with OLAY" (3.2k likes) | "Doctor Shirono is serious about rubbing mud" (discussed 1.4w) |
| Jingdong | Kiehl’s Blemish Serum repurchase rate is 38% | 15% user feedback stimulation |
6. Expert advice
The director of the Department of Dermatology at Peking Union Medical College Hospital pointed out: "Freckle removal cream needs to be used in conjunction with sunscreen. Clinical data shows that sunscreen with SPF30 or above can improve the freckle removal effect by 60%. Use of freckle removal products containing repairing ingredients at night is more effective."
Conclusion:Based on its ingredients, reputation and cost-effectiveness, OLAY White Spot Whitening Bottle is the most popular freckle removal product on the current market, but the specific choice depends on personal skin type and spot type. It is recommended to conduct a skin test first and use it for at least 28 days to observe the effect.
check the details
check the details