What is the name of shading powder?
Recently, among the hottest beauty topics on the Internet, "What is the name of shading powder?" has become the focus of searches. This article will combine the popular data of the past 10 days to analyze the scientific name, uses and popular recommendations of this product, and attach a structured data table.
1. The scientific name and function of shadow powder

The official name of shadow powder is"Contouring Powder"(Contour Powder), mainly used to modify facial contours and create a three-dimensional effect through light and dark contrast. In the past 10 days of discussion, the topic "# contour powder purchasing guide" has been read more than 120 million times, ranking TOP3 on the beauty list.
| keywords | Search volume (10,000) | Related topics |
|---|---|---|
| shadow powder | 58.7 | #beginner’s beauty tutorial |
| Recommended contour powder | 42.3 | #affordablecontouring |
| How to use shadow powder | 36.5 | #Celebrity same style repair |
2. Ranking of popular contour powder brands
According to data from Xiaohongshu, Douyin and other platforms, the following 5 products are the most discussed:
| brand | Product name | heat index | reference price |
|---|---|---|---|
| Fenty Beauty | Amber contouring stick | 9.8 | ¥258 |
| Too Cool For School | Three color contour powder | 9.5 | ¥99 |
| MAC | Omega single color eye shadow | 9.2 | ¥155 |
3. Popular tutorials on contouring techniques
The three most popular facial contouring techniques in the past 10 days:
1."3-word beauty correction method": Draw the word "3" from the temple to the chin, suitable for round faces (140 million views on Douyin)
2."Nose Shadow Segmentation Method": Modify the bridge of the nose in three sections to avoid stiffness (Bilibili tutorial collection has 120,000+)
3."Jawline Lift": Use gray-toned contouring powder to strengthen the jawline (83,000 likes from Xiaohongshu Notes)
4. User FAQs
| question | Frequent answers |
|---|---|
| What is the difference between contour powder and shadow powder? | Contouring powder includes shadow/highlight, shadow powder is only for dark areas |
| What color tone is suitable for yellow skin? | Grayish brown is the most natural, avoid reddish brown |
Summary: Shading powder is the core tool for creating 3D makeup. When purchasing, you need to choose the color according to your skin color and use the correct technique to achieve the effect of "slimming your face by ten pounds". It is recommended that novices start with the affordable three-color contouring palette and gradually master the light and dark transition skills.
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