What brand of lotion has the best moisturizing effect? Popular topics on the entire network and actual test recommendations
In the past 10 days, the discussion on moisturizing lotions has continued to rise across the Internet. Especially during the change of seasons, how to choose moisturizing lotions for dry and sensitive skin has become the focus. The following is an analysis of hot topics and products compiled from comprehensive e-commerce platforms, social media and beauty forum data.
1. Top 5 hot topics about moisturizing lotions in the past 10 days

| Ranking | Topic keywords | Number of discussions (10,000) | core concerns |
|---|---|---|---|
| 1 | Seasonal moisturizing for sensitive skin | 28.6 | Alcohol-free/fragrance-free formula |
| 2 | Affordable Lotion for Student Party | 19.3 | Value for money within 100 yuan |
| 3 | Anti-aging and moisturizing two-in-one | 15.8 | Hyaluronic acid + peptide combination |
| 4 | Lotion for men | 12.4 | Oil control and moisturizing balance |
| 5 | Repair emulsion after medical beauty treatment | 9.7 | Mechanical font size products |
2. Actual measurement comparison of popular lotions
| brand | Star product | core ingredients | Moisturizing time | price range | Suitable for skin type |
|---|---|---|---|---|---|
| Kerun | Soothing moisturizing lotion | Ceramide + Eucalyptus globulus | 8-10 hours | ¥150-180 | dry sensitive skin |
| Winona | Special care moisturizer | Purslane + Green Thorn Oil | 6-8 hours | ¥88-128 | oil sensitive skin |
| Skincare | PM milk | Triple Ceramide | 10-12 hours | ¥138-168 | Combination skin |
| Avène | Hengrun moisturizing gel | Spring water + squalane | 5-7 hours | ¥220-260 | neutral muscle |
3. Purchasing Guide: Accurate matching according to needs
1.First aid moisturizer: Select theHyaluronic acid + panthenolA combination of products, such as La Roche-Posay B5 Lotion, can quickly relieve peeling.
2.Long-lasting moisture lock: Priority will be given toPetrolatum/CeramideEmulsions, such as Seraphim C Lotion, can lock in moisture for up to 12 hours.
3.Primer before makeup: RecommendedGel textureProducts such as Fulifang Silk Moisturizing, Repairing and Refreshing Lotion are non-sticky and oily.
4. Real consumer feedback data
| Purchase channels | Positive rating | The focus of bad reviews | Repurchase rate |
|---|---|---|---|
| Tmall flagship store | 94.2% | Logistics speed | 68% |
| JD.com self-operated | 92.7% | The packaging is damaged | 61% |
| Xiaohongshu Mall | 89.5% | Gift Difference | 73% |
5. Expert advice
1. Test shows: lotionPress 2 pumps(About the size of a 1 yuan coin) The amount can achieve the best moisturizing effect
2. Best time to use:Within 3 minutes after bathingWhen applied, the absorption efficiency increases by 40% when the skin has the highest moisture content.
3. Be wary of marketing traps: Products that claim "24-hour moisturizing" are usually effective for no more than 14 hours.
According to the latest data,Kerun and XilefuThe two major brands have the highest overall scores in the three dimensions of ingredient safety, moisturizing durability and cost-effectiveness, which is especially suitable for use during the current season. It is recommended that consumers purchase samples to try out first to avoid waste caused by discomfort after opening the full package.
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