How about home customization? Analysis of popular topics and trends in the entire network in the past 10 days
With the growth of consumption upgrading and personalized demand, home customization has become a hot topic in recent times. This article combines search data, social platform discussions and industry reports from the entire network in the past 10 days (as of October 2023), and analyzes the current situation and trends of home customization for you from the dimensions of market size, user preferences, advantages and disadvantages.
1. Home customization market popularity data
| Keywords | Search volume (period average) | Year-on-year growth | Popular conjunctions |
|---|---|---|---|
| Whole house customization | 28,500 | 35% | Environmentally friendly materials, cost-effective |
| Wardrobe customization | 15,200 | twenty two% | Small apartment, storage design |
| Custom kitchen | 9,800 | 18% | Smart kitchen, open plan |
| Custom furniture avoid pits | 6,700 | 120% | Contract terms, extended delivery |
2. The five core issues that users pay most attention to
According to social platform discussion statistics, consumers' main concerns about home customization are as follows:
| Ranking | Question Type | Percentage | Typical questions |
|---|---|---|---|
| 1 | Price transparency | 42% | "The quotation of customized wardrobe is 3 times different, how to compare prices?" |
| 2 | Environmental performance | 38% | "Which is safer, ENF-grade or F4-star board?" |
| 3 | Design Practicality | 35% | "How to customize corner space so as not to waste it?" |
| 4 | Construction period guarantee | 28% | "How to protect your rights if you have not installed it for 2 months?" |
| 5 | After-sales service | 25% | "Who should I deal with the cracks in custom furniture?" |
3. Analysis of the advantages and disadvantages of home customization
Advantages:
1.Improved space utilization: According to case statistics, custom furniture can increase the storage space of small apartments by 40%-60%;
2.Style unity: Whole house customization can achieve overall coordination of colors and materials;
3.Functional personalization: Special needs such as pet home, barrier-free design, etc. are met.
Disadvantages:
1.Higher price: Compared with finished furniture, it is generally 30%-50% expensive;
2.Long decision cycle: It takes an average of 45-60 days from design to installation;
3.High modification cost: Additional costs may be incurred after the adjustment.
4. Three new trends in home customization in 2023
| trend | Specific performance | Representative Brand |
|---|---|---|
| Modular customization | Freely combined standardized components | Sofia, Opai |
| Intelligent integration | Built-in charging/lighting/temperature control function | Shangpin Home Delivery |
| Light luxury and simple | Low saturation color + invisible storage | Gold cabinet |
5. Consumer decision-making advice
1.Price comparison tips:Merchants are required to split the quotation (boards, hardware, design fees, etc.);
2.Key points of the contract:Clarify the standards for deferred compensation (0.1% penalty on the recommended date);
3.Acceptance criteria:Focus on edge sealing technology (no edge collapse and no glue marks);
4.After-sales guarantee:Brands that offer a warranty of more than 5 years are preferred.
Judging from the data, although there are certain thresholds for home customization, the core advantages of meeting personalized needs have enabled it to maintain rapid growth. It is recommended that consumers choose brands with CNAS certified factories based on their own budget and house characteristics, while retaining at least 20% of the budget flexibility to deal with possible adjustment needs.
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