What should I do if I can’t transfer the house? ——10 days of hot topic analysis and solutions
Recently, the real estate market has continued to be depressed, and many landlords are facing difficulties in subletting or reselling their houses. By analyzing hot topics across the Internet in the past 10 days, we have sorted out the core issues and practical solutions in the current market to help landlords sell their properties quickly.
1. Current hot real estate market data (last 10 days)
| hot topics | Discussion popularity | main focus |
|---|---|---|
| Second-hand house listings surge | 850,000+ | Oversupply leads to extended transaction cycle |
| rent decline | 620,000+ | Rents in first-tier cities generally fall by 10%-15% |
| Young people’s rental preferences | 480,000+ | Rising demand for small apartments and smart homes |
| Number of foreclosed homes hits record high | 360,000+ | The proportion of foreclosed properties in some areas exceeds 20% |
2. Five reasons why the house cannot be transferred
1.Pricing deviates from the market: Comparing with the surrounding houses of the same type, the price is more than 10% higher;
2.Insufficient display of listings3.Hardware condition defect: There are obvious problems of aging decoration or lack of facilities;
4.Rigid lease terms: The deposit ratio, lease period requirements, etc. do not comply with current market practices;
5.Location competitiveness declines: There are new developments or transfer of commercial facilities in the surrounding area.
3. 6 ways to quickly sublease/resell
| method | Operational points | Expected effect |
|---|---|---|
| Precise pricing strategy | Refer to the transaction price of the same community in the past three months, which has been reduced by 5%-8%. | Consultation volume increased 2-3 times within 7 days |
| Omni channel promotion | Covering more than 5 mainstream platforms + local intermediaries at the same time | Increase exposure by 300% |
| VR house viewing transformation | Invest 2,000-5,000 yuan for smart home upgrades | Conversion rate of young tenants increased by 40% |
| Flexible payment plans | Launched new models such as "deposit one, pay one" and "short-term rental and trial stay" | Increase contract signing rate by 25% |
| Targeted customer group marketing | Promotion for specific groups such as employees of surrounding companies and parents of schools | Transaction cycle shortened by 50% |
| Professional hosting services | Entrust the operation of branded long-term rental apartments (commission is approximately 10% of the monthly rent) | Vacancy period reduced to 7 days |
4. References to successful cases
The case of Ms. Wang from Hangzhou:
- Initial situation: 89㎡ two-bedroom apartment, listing price 4,500 yuan/month, vacant for 3 months
- Improvement measures:
1. The price is adjusted to 4,200 yuan (92% off the market price)
2. Add smart door locks + paid cleaning services
3. Publish targeted advertisements on 3 corporate intranets
- Result: Signing was signed on the 5th day after the adjustment, but the annual rental income increased (due to the shortened vacancy period)
5. Expert advice
1.Dynamic monitoring market: Update surrounding housing transaction data every week;
2.Highlight differentiated advantages: Core selling points such as school districts and subways need to be strengthened in the title;
3.Make good use of short video promotion: Producing a 30-second short video on housing listings can increase the click-through rate by 80%;
4.Legal risk prevention: It is recommended to sign the contract through a formal intermediary to avoid subsequent disputes.
Through the above structured analysis and practical plans, most landlords can effectively improve the property circulation problem within 15-30 days. The key is to adjust strategies in a timely manner according to market changes to avoid falling into the dilemma of passive waiting.
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