Why is the full-time master so cold? ——Analysis of hot topics across the Internet in the past 10 days
In recent years, many once-popular games or IPs have gradually faded out of the public eye. As a once-highly anticipated MOBA+ action competitive game, "Master" cannot escape the fate of being "cool". This article will use structured data to analyze hot topics across the Internet in the past 10 days and explore the reasons for the decline of "Master".
1. Top 5 popular game topics on the Internet in the past 10 days
| Ranking | topic | Number of discussions (10,000) | Main platform |
|---|---|---|---|
| 1 | Countdown to the release of "Black Myth: Wukong" | 1200+ | Weibo, Bilibili, Tieba |
| 2 | "Genshin Impact" version 4.7 update | 850+ | Douyin, TapTap, NGA |
| 3 | Controversy over the launch of the national server of "DNF Mobile Game" | 600+ | Tieba, Hupu |
| 4 | "Glory of Kings" World Championship | 550+ | Kuaishou, Douyu |
| 5 | "Zero Zero" public beta reservations exceed 10 million | 500+ | Station B, Zhihu |
As can be seen from the table, the current game market is dominated by leading IPs and emerging masterpieces, while old products such as "Master of the Game" have lost popularity.
2. The core reasons for the decline of "Fulltime Master"
1. The gameplay positioning is ambiguous
The game tries to integrate MOBA, action, PVE and other elements, but it lacks core features. In contrast, products focusing on the MOBA track such as "Honor of Kings" and "League of Legends Mobile" are easier to retain players.
2. Errors in operational strategies
| time | event | player churn rate |
|---|---|---|
| 2017 | National server update suspended | 60% |
| 2019 | International server shut down | 90% |
Long-term update suspension and server shutdown directly led to the collapse of the player community.
3. Market competition is fierce
Comparison of similar game data in the past five years:
| Game name | Active players in 2024 (10,000) | IP derived content volume |
|---|---|---|
| "Full-time Master" | <1 | almost zero |
| "Eternal Calamity" | 220+ | Fanart pictures/videos exceed 500,000 |
3. Player feedback keyword analysis
Among the comments from players who mentioned "Master" in the past 10 days:
| keywords | frequency of occurrence | emotional tendencies |
|---|---|---|
| "miss" | 42% | Neutral and nostalgic |
| “Cool” | 35% | Negative |
| “Poor balance” | twenty three% | Negative |
4. Conclusion: The inevitable elimination of the times
In the game industry with rapid iteration, "Full Time Master" was eventually eliminated by the market due to insufficient gameplay innovation, weak operations, and lack of IP continuity. Its case also serves as a wake-up call for small and medium-sized manufacturers:Either make a difference or be crushed by the giants.
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