How to be a fat rat: analysis of hot topics and hot content on the Internet in the past 10 days
Recently, the topic of "oil rats" has quickly become popular on social platforms and short video websites, triggering widespread discussions. This article combines the hot data of the entire Internet in the past 10 days to analyze the popular background, production methods and related trends of "oil mice" for you, and provide structured data analysis.
1. What is a "oil rat"?
"Oiled rat" is a local specialty snack. It is named because it looks like a rat. It is mainly popular in Guangdong, Guangxi and other places. The method is to wrap fillings (such as sesame and peanuts) in glutinous rice flour and fry them until golden and crispy. It has become popular recently because users of the short video platform shared the production process.
| platform | Related topic readings | Popular keywords |
|---|---|---|
| Douyin | 120 million times | #oilrattutorial, #childhoodmemories |
| 68 million times | #LocalSnackRevival, #oilratchallenge | |
| little red book | 35 million times | #family versionpractice, #lowcalorieimprovement |
2. How to make oil mice (classic version)
1.Material preparation: 500g glutinous rice flour, 300ml warm water, 100g crushed peanuts, 80g white sugar, appropriate amount of cooking oil2.Production steps:- Add glutinous rice flour to warm water and knead into a smooth dough- Divide into small portions and fill with peanut candy filling- Roll into an oval shape (imitating the shape of a mouse)- Fry in oil at 160℃ until floating and golden brown
| Improved version | Main changes | heat index |
|---|---|---|
| Air fryer version | Use an air fryer instead of frying | ★★★★☆ |
| Purple sweet potato healthy version | Add purple sweet potato starch to reduce greasiness | ★★★☆☆ |
| Liquid cheese version | The filling is changed to pop cheese | ★★★★★ |
3. Analysis of hot topics on the entire network
1.cultural nostalgia trend: Users born in the 80s/90s account for 63%, and related topics are mostly related to “childhood memories”2.healthy eating controversy: Nutrition experts remind that "traditional methods have higher calories", triggering discussions on health reform3.Regional cultural communication: Cultural and tourism accounts in Wuzhou, Guangxi, Zhaoqing, Guangdong and other places use the opportunity to promote local delicacies
4. Data logic behind phenomenon-level communication
| Time node | key events | Peak search volume in a single day |
|---|---|---|
| May 20 | Food blogger "Axingtandian" releases production video | 180,000 times |
| May 23 | #oil Ratchallenge is trending on Douyin | 420,000 times |
| May 27 | A celebrity posted photos of homemade oil mice | 650,000 times |
5. Forecast of future trends
1. More creative variants may appear in the short term, such as new flavors such as salted egg yolk pork floss.2. Prepared food manufacturers have begun to develop quick-frozen semi-finished products, and related e-commerce searches have increased by 240% week-on-week.3. It is expected that the popularity will last for 2-3 weeks, and a series of topics such as "Revival of Local Snacks" may follow.
Summary:The popularity of "oil rat" is not only a victory for local cuisine, but also reflects the innovative interpretation of traditional culture by contemporary netizens. Whether you choose a traditional approach or a healthier version, the important thing is to experience the joy of making it and the joy of sharing it.
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