How about the Shanghai Pet Show? ——Hot topics and exhibition guide in 2023
Recently, the Shanghai Pet Expo, as a benchmark for the pet industry, has once again become the focus of heated discussions across the Internet. The following are hot topics and structured data in the past 10 days (as of 2023) to help you quickly understand the highlights of the exhibition.
1. Basic information of the exhibition
| Project | data |
|---|---|
| Exhibition time | August 20-August 23, 2023 |
| Exhibition location | Shanghai New International Expo Center |
| Exhibiting brands | Over 500 (including 30% international brands) |
| Number of viewers | Expected to exceed 100,000 visitors |
2. Top 5 hot topics
| Ranking | topic | Number of discussions (10,000) |
|---|---|---|
| 1 | Smart pet supplies black technology | 28.5 |
| 2 | Pet baking and fresh food customization | 19.3 |
| 3 | Cat Economy VS Dog Economy | 15.7 |
| 4 | Exotic pets (reptiles/birds) area | 12.1 |
| 5 | New Pet Medical Insurance Policy | 9.8 |
3. Audience evaluation analysis
According to social platform sampling data (1000 comments):
| Evaluation dimension | Positive rating | Typical comments |
|---|---|---|
| Richness of exhibits | 92% | "The number of imported staple food freeze-dried products doubled compared with last year" |
| Live events | 85% | "The pet fashion show is super creative" |
| transportation convenience | 78% | "Direct access to Metro Line 7, but parking spaces are tight" |
| Reasonability of fares | 65% | "Early bird tickets are great value, tickets purchased on the spot are slightly more expensive" |
4. Three major innovation highlights in 2023
1.Intelligent pet-raising ecological zone: Products such as smart collars that can monitor pet health, automatic poop scooping robots and other products are on display. Among them, a certain brand of AI feeders has received an intended order of over 20 million yuan.
2.pet friendly interaction: For the first time, an "exclusive channel for viewing pets" has been set up to provide pet stroller rentals, emergency medical stations and other services, with an average of over 800 pets received every day.
3.Industry forum upgrade: The press conference of the "White Paper on ESG Development in the Pet Industry" was held, attracting the attention of capital investors, and the number of reads on related topics reached 120 million.
5. Practical suggestions for visiting exhibitions
| Things to note | specific suggestions |
|---|---|
| best time | Weekday mornings (peak traffic on weekends) |
| Must bring items | ID card, pet vaccination certificate, folding water bowl |
| Guide to gathering wool | Pay attention to booth E3/E7 (concentrated area for distribution of staple food tasting packs) |
| Epidemic prevention requirements | An electronic pet dog certificate is required (dogs only) |
Summary:The 2023 Shanghai Pet Expo presents three major trends: "technology, refinement, and socialization". It is not only an industry procurement platform, but also an annual check-in event for pet owners. It is recommended to plan your movement in advance and focus on the N1-N3 Smart Supplies Hall and W2 Imported Brand Hall to get the best exhibition experience.
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