What does a toy store sell to make money? Hot trends and data analysis in 2024
In recent years, competition in the toy industry has been fierce, and it has been difficult to meet market demand simply by relying on traditional toys. Combining the hot topics and consumer trends on the Internet in the past 10 days, this article has compiled for youList of profitable products that can be sold in toy stores, helping merchants seize traffic dividends and increase profit margins.
1. Top 5 popular matching products in toy stores in 2024
| Product Category | Popular reasons | profit margin | Representative products |
|---|---|---|---|
| Blind box/trendy toy figure | Young people have strong demand for collections and social platforms are very popular | 50%-70% | Bubble Mart, Gunpla |
| Educational STEM toys | Parents have strong willingness to invest in education and policy support | 40%-60% | Programming robots, scientific experiment sets |
| IP co-branded peripherals | Strong ability to sell film and television/animation IP | 60%-80% | Ultraman stationery, Disney water cup |
| Parent-child DIY handmade materials | Handmade content on short video platform explodes in popularity | 30%-50% | Clay and bead set |
| Nostalgic retro toys | Post-90s parents’ sentimental consumption | 45%-65% | Tin frog, marbles |
2. Data Interpretation: Consumer Preferences and Market Gaps
According to e-commerce platform and social media data, current parent and child consumers present the following characteristics:
| consumer group | core needs | Popular search keywords |
|---|---|---|
| Parents of children aged 3-6 years old | Early education function + safety | "Non-toxic toys" and "Montessori teaching aids" |
| Students aged 7-12 | Social attributes + fun | "Same style as classmates" and "popular style on Douyin" |
| Generation Z collectors | Limited edition + investment value | “Out-of-print figures” and “blind box hidden models” |
3. Practical suggestions: How to combine sales to make more money?
1.Bundling strategy: Combining educational toys with supporting picture books, the price premium will increase by 20%;
2.Seasonal selection: Equipped with water guns/bubble machines in summer, and puzzles/board games in winter;
3.Online linkage: Show how to play products on Douyin and guide customers to the store for consumption;
4.Members only: Launch blind box lucky bags to increase repurchase rate.
4. Risk warning
Note:
• IP authorized products need to check formal channel documents;
• It is recommended that high-priced trendy toys provide anti-counterfeiting certification;
• Regularly clean up unsaleable inventory (it is recommended to turn over every 3 months).
From the above structured data analysis, it can be seen that if toy stores can cleverly combineHot commodities + scene-based display + precision marketing, profits can be increased by more than 30%. It is recommended to pay attention to the toy topic lists on Douyin, Xiaohongshu and other platforms every week, and adjust product selection strategies in a timely manner.
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